HANDBOOK OF EARLY AMERICAN ADVERTISING ART

Guerrilla Marketing: Put Your Advertising on Steriods!

Product DescriptionThe only reference book of its type, this 176 page hardcover book is an amazing time capsule of the Third Reich era in Germany. Over 400 ads in color and black and white of hundreds of companies including BMW, Mercedes-Benz, WMF, Eickhorn, Allach, IG Farben, Junkers, RZM, etc…. More >>
German Print Advertising, 1933-1945

Product DescriptionAuthor Dan O’Donoghue has an impressive track record. 100’s of both colour and b/w ads this book is a journey which aims to revisit the evolution of the way advertising is expressed…. More >>
Born in 1842. A History of Advertising.

Product DescriptionAdvertising Language analyzes the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these [...]

Product DescriptionAs the longest-running and most-often-imitated daily column on the Internet, “Suck” has generated plenty of buzz on and off the net. Here, cofounder Joey Anuff collects the column’s most provocative words and pictures.Amazon.com ReviewOne of the most entertaining and important e-zines on the Web (even after “selling out” to HotWired in 1995), [...]

Product DescriptionGlobalizing Ideal Beauty is the forgotten story of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton’s approach has all the complexity of the real world and is grounded in a huge body of original archival [...]

Product DescriptionThe eagerly-awaited second edition of Advertising and Promotion continues to provide a highly-readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. NEW to this edition: A stronger focus on integrated marketing communications and the promotional mix, including PR and personal selling. [...]

Product DescriptionMiller’s Collector’s Guides is a series of books aimed at providing an essential introduction to varied and popular subjects for the budding collector. Reflecting the growing trend in the antiques market towards “collectibles” (small, often affordable items) these practical guides are filled with ideas on how to form a collection, what to specialize in, [...]

My first 65 years in advertising